The Animated Self - A Small Intro into Teaser Trailers

A teaser campaign is an advertising campaign which typically consists of a series of small, cryptic, challenging advertisements that anticipate a larger, full-blown campaign for a product launch or otherwise important event. These advertisements are are "teasers" or "teaser ads". A teaser trailer for an upcoming film, television program, video game or similar is usually released long in advance of the product, so as to "tease" the audience.

Movie teasers are usually made for big-budget and popularly themed movies. Their purpose is less to tell the audience about a movie's content than simply to let them know that the movie is coming up in the near future, and to add hype of the upcoming release. Teaser trailers are often made while the film is still in production or being edited and as result they may feature scenes or alternate versions of scenes that are not in the finished film. Often they contain no dialogue and some have scenes made for use in the trailer only. Some teaser trailers show a quick montage of scenes from the film.

"Well way to ruin the whole movie! Teasers these days give away 

waaaay too much." ~ Some Youtube Guy